and the business side of the stark contrast.

18:00 yesterday, Beijing Wudaokou, customers line up to buy Hamburger in a circle around the square yesterday, the network of "Xi'an Jiaotong University graduate four men diverted IT shop selling Hamburger Nisshin million" message crazy pass, Reporter a special trip to Beijing to find out.

IT men sell Hamburger is not a waste? They said: "Our future possibilities."

Also lined up outside the shop at night

17:30 yesterday,http://tucchy.sakura.ne.jp/c/epad/epad.cgi?mode=view&no=6252&res=1&page=60, the reporter in front of Lotus supermarket Beijing Wudaokou subway station about 300 meters west, found the name "West Master Hamburger," the store, the store is located in a small square in the center, next door There are two snack bars, as well as a nearby Pizza Hut and Yoshinoya Japanese cuisine. Netease and Sohu network opposite the building.

Hamburger people buy in "West master" in a long queue in front of the row, and the business side of the stark contrast.

Only store about 10 square meters, which is the operating room, playing bun,gucci outlet, scones, clip bun, cash registers are carried out in this small space. Transparent glass can be seen directly operate the stage, a bespectacled young man armed with two knives, cut butter is hard to braised pork on the chopping block. After chopping right hand picked from a basket baked biscuits, a plan with a kitchen knife gently, into good meat chop very fine.

Reporter observed,http://point.infoseek.co.jp, which is east of Shaanxi Hamburger House practice steamed skin dry, brittle, but also glowing yellow coke,https://pointmail.rakuten.co.jp,spaccio woolrich, bite also dregs. With the sale as well as the thrill of climbing Ganmian skin and cans, a look that is authentic Shaanxi packages. Storefront advertisement reads: "West Master Hamburger bun in Beijing there should have yang" and waiting in line to buy Hamburger customers, many of Shaanxi accent, "like every mouthful.."

19:50, Hamburger also lined up outside the shop, has been hanging out on the counter sign "sold out" in. West Master entrepreneurial team leader Meng soldiers quickly went back to remind: Do not line up, could not eat,http://www.mitsubishi-club.org, and come back tomorrow.

No money to invest millions to shop for parents

Store officially opened April 8, select Wudaokou, because this is a downtown area,http://220.194.55.213:8086/forum.php?mod=viewthread&tid=3316512, the flow of people is very large, and mostly the IT industry. "We did not expect very first day of opening fire." Meng Bing said.

"West Master" team entrepreneurs and several other soldiers like Bangladesh, also graduated from Xi'an Jiaotong University, which is Xingping Meng soldiers who graduated in 2011, specializing in automation; Luogao Jing, 2011 graduate, majoring in computer; Xi'an Song Xin, 2010 graduate, majoring in chemical engineering; 2013 graduate of Yuan Ze Lu, majoring in management science, is now ready to join. Previously, a few per capita in BAT (Baidu, Alibaba, Tencent) Internet companies, the IT people.

As a brand-name college graduates, and worked at a large Internet company, why should resign to make one that looks not high-tech catering shop it?

Meng Bing said Hamburger sell this thing in the eyes of many may be sudden, but it seems he is not sudden. After he graduated, working in Shenzhen Tencent first six months when, on the initiation of the idea of resignation of entrepreneurship,air max requin, was stopped by their parents. Later switched to Baidu to work for a year. Last year, he founded the team in the Internet industry to do a product of technology companies, scouring the pot of gold. The shop invested over one million yuan, there is no money to parents.

"The 'West Master' nothing special meaning, we all feel good, so called." Meng Bing said,http://www.hanmoto.com, the entire door head there trademark,moncler outlet online, is engaged in the design of the brother helped to do. In management, a few people each division, Luo Gaojing responsible clip bun, Song Xin responsible for scones, Meng soldiers in charge of the cash register and serve customers, and sometimes complement each other.

He said that a few people together to rent near Shijingshan, relatively far from the store, the beginning is 8:00 to open the door, they would rush over from early in the morning to rent land. The evening went to the midnight knock. Because many customers, staff shortage, opened ten days, everyone is really not tired,hogan donna, recently opening hours adjusted to 10:00. According to the reporter, has just opened near Hamburger shop, daily sales million over the first month is expected to be profitable.

Xi'an apprenticed by micro-channel marketing

Hamburger core production technology come from? Meng Bing said, a few of them back to Xi'an apprentice to learn the craft, from scratch to learn to do the most authentic Shaanxi Hamburger.

To sell Hamburger shop in Beijing, it is necessary to abandon the traditional fire roasting method, because a lot of places to prevent from fire, and fire roasted scorch easily, not enough health and environmental protection, and if directly into electricity oven, crisp and easy to lose bun taste. After six months of research and development, spent 5000 pounds of flour and 2,000 pounds of meat material, they finally developed a "Western Master" unique formulations and processes, use oven to completely restore the Hamburger crispy taste.

Meng Bing said, "West master" the pursuit of quality, such as packaging, using a paper bag of imported materials, the cost is 20 times that of ordinary plastic bags. Xi'an is generally a Hamburger 7 yuan, Beijing is about 8-9 dollars a Hamburger, he felt the price of 7 yuan a more appropriate amount of meat and steamed inside Bi Xian also some more. In marketing, "West master" full use of micro-channel,http://811118.com/?action-viewcomment-type-shanxi-itemid-30553, illustrated stories, also labeled maps describe the specific location, near to the well-known IT company employees complimentary, attracting a large number of customers.

"There are infinite possibilities for our future."

Some evaluation, Xi'an Jiaotong University students and graduates of the network, sell Hamburger bit of a waste. Virtual Mengbing Qian said: "We will prove with real action,http://tukipie.net/comono/index.cgi, not the (waste)." Sell Hamburger not imagine simple and requires high intelligence.

"Our goal is not to be a shop, selling a bun, to make a living so simple, or to save money to buy a house, we are not so narrow-minded pursuit of life. I want to do something worthy of this life thing. Wonderful to be alive. Now business, our future possibilities. "Meng soldiers disclose their goal is to do an international restaurant chain. Currently planning to build a second store, also prepared as a flagship store, is the site being.

Beijing Independent newspaper reporter Chen solidarity text / Chart

(Original title: micro-channel marketing Nisshin million)